Audience
An audience is any individual who consumes any media, this can include Books, Posters, TV and Movies. when making a piece of media you have to consider two things, the Demographic and the Psychographic.
An audience is important because without one there would be no media.
The impact of new Technology is that it is decreasing other markets for example, newspapers as social media develops the use of physical news outlets is decreasing however there is still a market for it due to the older people who prefer a more analogue way of seeing information.
There are two types of audience Mass and Niche.
Mass- Large audience very main stream.
Niech- Small audience but very influential.
There is the Demographic which is the mass audience these can be separated into classes. http://www.nrs.co.uk/nrs-print/lifestyle-and-classification-data/social-grade/- This is a link to a website that shows the grades and where to market you production.
An audience is important because without one there would be no media.
The impact of new Technology is that it is decreasing other markets for example, newspapers as social media develops the use of physical news outlets is decreasing however there is still a market for it due to the older people who prefer a more analogue way of seeing information.
There are two types of audience Mass and Niche.
Mass- Large audience very main stream.
Niech- Small audience but very influential.
There is the Demographic which is the mass audience these can be separated into classes. http://www.nrs.co.uk/nrs-print/lifestyle-and-classification-data/social-grade/- This is a link to a website that shows the grades and where to market you production.
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